05/06/2012

sun, sand & cherries















Hot off the press we have a favourite of mine, Steph Cherry and her lustable collection for Volcom - full of sweet yet rocking' prints and cuts perfect for the Australian summer. A personal have would have to be that gorgeous swimsuit, and with a body like Steph's there's not much NOT to love.

What is your main inspiration for your Spring 2012 collection?
My main inspiration for my collection is a sense of life and freedom. The prints of flying birds reflects a sense of being free to do and go wherever you decide, and the bright floral print reflects life and beauty.

How did you begin your designing process - how did the collection of inspiration take form?
First of all I put together a mood board, a collection of random photos that created a similar feeling to what I had in mind for the collection. From there we put together ideas for prints, and once the print was picked we started looking at the designs.

What is 'the perfect summer's day'?
It would have to be a day at the beach with my friends. It's hot and there is not a cloud in sight, the water is cool and refreshing and the waves just perfect for a bit of surfing. We'd have fish & chips for lunch on the sand and just chill out all day in our bikini's.

Sounds pretty ideal... Where do you imagine yourself wearing your collection and how?
I'd definitely be wearing it down to the beach with a pair of 60's style sunnies and a straw-brim hat, and a floral dress to slip on when I go to the shops.

What is your personal favourite from your collection, if you had to choose?
I love all the pieces, but if I had to pick it would have to be the one-piece bird print swimsuit. I just love the cut-out sides and the bow on the front.

Touché Cherry. Well, we love your style and your collection, congratulations on a fabulous job. Steph has just jet-setted off to the US to showcase her awesomeness at Miami Swim week, follow her adventures on her blog or on instagram @cherrybombbaby


1 comment:

Christie said...

Fantastic. Such a great collection! x