Elin Kling for Marciano

"The Blogger's now have as much influence as Fashion Editors." - Paul Marciano

Um ok. No actually this is NOT ok. Elin Kling, miss amazing, talented, Swedish blonde bombshell is on a roll people.

I can't wait for this.

sun, sand & cherries

Hot off the press we have a favourite of mine, Steph Cherry and her lustable collection for Volcom - full of sweet yet rocking' prints and cuts perfect for the Australian summer. A personal have would have to be that gorgeous swimsuit, and with a body like Steph's there's not much NOT to love.

What is your main inspiration for your Spring 2012 collection?
My main inspiration for my collection is a sense of life and freedom. The prints of flying birds reflects a sense of being free to do and go wherever you decide, and the bright floral print reflects life and beauty.

How did you begin your designing process - how did the collection of inspiration take form?
First of all I put together a mood board, a collection of random photos that created a similar feeling to what I had in mind for the collection. From there we put together ideas for prints, and once the print was picked we started looking at the designs.

What is 'the perfect summer's day'?
It would have to be a day at the beach with my friends. It's hot and there is not a cloud in sight, the water is cool and refreshing and the waves just perfect for a bit of surfing. We'd have fish & chips for lunch on the sand and just chill out all day in our bikini's.

Sounds pretty ideal... Where do you imagine yourself wearing your collection and how?
I'd definitely be wearing it down to the beach with a pair of 60's style sunnies and a straw-brim hat, and a floral dress to slip on when I go to the shops.

What is your personal favourite from your collection, if you had to choose?
I love all the pieces, but if I had to pick it would have to be the one-piece bird print swimsuit. I just love the cut-out sides and the bow on the front.

Touché Cherry. Well, we love your style and your collection, congratulations on a fabulous job. Steph has just jet-setted off to the US to showcase her awesomeness at Miami Swim week, follow her adventures on her blog or on instagram @cherrybombbaby

Cherry Who?

As promised, I did a little interview with none other than babin' Steph Cherry, who recently became the ambassador of Volcom. Like that doesn't make her cool enough, with a smile like that I can only see this little lady becoming bigger and better every day. She also has a blog à la Volcomunity, right here.

1. What's the most memorable place you've been to?
My trip to Cape Town in South Africa this year would have to be one of the most memorable places I have visited. The views were breath taking and it has a cool chilled out vibe similar to Sydney.

2. Did you ever dream of another career, rather than modeling?
I’ve always dreamed of being either a journalist a personal trainer or a film producer/director. I haven’t actually decided which one I like most though.

3. If you could chose ONE piece from your wardrobe to wear everyday?
It would have to be my leather jacket I got from Volcom. It literally goes with everything and can be worn during the day when you are out with friends or during the evening when your going out on the town.

4. "In five years time, I will be..."
Hopefully walking down the run way for Victoria’s secret but if not I’d probably still be travelling around the world, taking millions of photos and telling everyone about my wonderful adventures.

5. What's the best thing about being the ambassador for Volcom?
I love the Volcom team so much and being able to work with such wonderful people would have to be the highlight of my job. I also love shooting with them for their catalogs and writing about my interests and experiences for their blog.

Ciao ciao, Cherry x