Who remembers the days in kindergarten when you spend hours and hours on ends transforming toilet rolls to these magical little tubes called Kaleidoscopes, filled with beads, sequins and glitter that took you to another dimension every time you looked into them? I've been thrown back to my childhood with M!MCO's genius social platform 'The Social Kaleidoscope' - a portal where you can immerse yourself in building image based kaleidoscopes with M!MCO's range images, textures, campaign images aaaand your own Facebook photos.

Check it out and get involved here. Be warned that this activity is highly addictive, you can also browse through and vote for other peoples creations, which only really results in more inspiration and more creation - wonderful.

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