We Dye Denim

It's not often I come across a campaign that has been taken through a big thought-process - supporting the brands behind it and showing off the good stuff in a creative way.

So when I was sent the Winter 2012 Surf, Dive & Ski campaign 'We Dye Denim' - there was love. Being a bit of a hobby-creative myself, I really appreciate this celebration of coloured denim in all shapes and colours, brought to you by surf-suited Volcom, Insight, Billabong, RVCA, Element, Roxy and Globe.

Photographer - Jason Ierace
Stylist – Emma Wood
Make Up – Else Morgan
Hair – Emma Haddock
Models / Team Riders – Otis Carey, Amy Finlayson, Madeleine Dixon, Chris Poole & Tom Mckeown.

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