EVIL TWIN A/W 2010

EVIL TWIN/ noun/ (idiom)

A physichal copy of one's self whom has altered morality. A carbon copy of Jodie (aka Jodes) Mckenzie's take on fashion. Surely she wasn't the only girl out there who wanted cool, edgy but everyday-wearable clothes without the wanky-ness and big price tags? Fashion with a hard "don't-f*ck-with-me" edge?

Yes this brand had me at hello, and they have just released the images of their Autumn / Winter 2010 collection. Spot on with cut outs, holes, slashes, tights, black black black and that whole underground / evil effect. I love it. The pieces are fun and flashy and can be taken from AM to PM quicker than you can change from beat up cons to multi-inch platforms. Plus I'm digging this model. Must find out who she is. Images are courtesy of http://platinumevil.blogspot.com/, the label site is here.

EDIT: so I've been informed, the model's blog is here. Amazing, much.